Right now, this second, someone is building an attack that’ll tear through security programs like tissue paper. Maybe it’s an AI worm that learns as it spreads. Maybe it’s a supply chain exploit buried so deep it won’t show up until it’s too late. Whatever it is, it’s coming, and it’s not going to wait for your next quarterly review.

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And let’s be honest, most security programs are built for yesterday’s problems. You’re patching holes in a sinking ship while attackers are designing submarines.

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Let’s learn from what keeps on happening in the past. No more playing defense. How about making ruthless decisions that harden your security posture and leave attackers scrambling? 

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Today, I’m laying out three bold moves that every product security leader needs to make right now, to not just survive, but to stay ahead in 2025.

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Play it safe, and you’re a target.

Play it smart, and you’re untouchable.

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Table of Contents

1. Implement an AI-secure coding practice
2. Prioritize proactive customer security communication
3. Strengthen security logging and monitoring
4. Take control of security in 2025 (or watch it burn)

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Implement an AI-secure coding practice

Your teams are moving fast. They’re pushing out AI-powered features, integrating RAG models, and deploying autonomous agents. It’s all happening at breakneck speed because that’s what the market demands. But here’s what no one’s saying out loud: AI is opening doors you don’t even know exist.

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Attackers do.

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They’re not wasting time. They’re already poking around those shiny new AI systems, looking for the cracks. And trust me, they’re there. Traditional security tools? They won’t save you. They weren’t built for this.

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So, let me ask you, are you comfortable betting your entire security program in the hope that your AI integrations won’t get exploited?

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Didn’t think so.

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Here’s exactly what you need to do to lock it down:

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1. First, figure out where AI is hiding in your products. Every model, every integration, every API. If you can’t see it, you can’t secure it.
2. Next, map out AI-specific threats. You need advanced threat modeling, use STRIDE or tools like ThreatPlaybook to zero in on how attackers could manipulate or exploit your AI systems.
3. Your dev teams need to follow strict AI-focused secure coding practices. Not suggestions. Not guidelines. Rules. Train them, enforce them, and make it part of the development cycle.

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Now, here’s what you need to do immediately:

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1. Embed AI threat modeling into your DevSecOps pipeline. 
2. Audit every AI component in your product suite to find the risks.
3. Run continuous security tests on every AI feature. No more “set it and forget it.”

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Look, AI is powerful, but it’s also risky as hell if you’re not paying attention. You can either control it now or explain the breach later.

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Your move.

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Prioritize proactive customer security communication

When was the last time your customers actually knew about the security measures you’ve put in place?

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Not a press release. Not some buried FAQ. I mean real, direct communication that makes them feel like you’ve got their back.

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…Yeah, that’s what I thought.

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The truth is, if customers don’t know what you’re doing to protect them, it’s like you’re doing nothing at all. And when something bad happens (because it will), they’re not going to care about the millions you spent on security. They’ll just wonder why you didn’t bother to tell them.

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This is your wake-up call.

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Security isn’t just a backend operation anymore. It’s a front-and-center conversation. And if you’re not starting that conversation, you’re already on the losing team.

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Here’s how to start acting like a company that cares about security:

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1. Push regular clear updates about your security features. Not in some jargon-filled PDF. In their faces. Use in-app notifications, emails, product updates. Show them you’re doing the work.
2. People are lazy. If you want them to enable security features, give them a reason. Discounts. Early access. Unlock features. Whatever it takes. Make it worth their while.
3. Show customers exactly how you’re protecting them. Dashboards, real-time security alerts, visual confirmations. Let them see the firewall in action.

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Here’s what you should do right now:

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1. Roll out a security communication strategy today. Not next quarter. Newsletters, in-app messages, and clear updates. Make sure it gets done.
2. Be public about your security wins. If you invest in security, make sure the world knows.
3. Gather customer feedback to make security tools easier to use and more effective.

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Your customers don’t want to guess if you’re protecting them. They want to know.

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So, tell them. Or get ready to explain why you didn’t.

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Strengthen security logging and monitoring

Most companies think their security logging is “good enough.” Spoiler alert: it’s not.

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Right now, yes, right now, there could be something crawling through your systems. Maybe it’s a privileged escalation attempt. Maybe it’s someone quietly siphoning off data. And you wouldn’t even know.

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Why? Because your logs are useless.

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Oh, they’re there. Hundreds of them. Thousands, maybe. But they’re collecting dust, drowning in noise, and failing at the one thing they’re supposed to do: alert you when something’s wrong.

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By the time you think to check, it’s too late. The damage is done.

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Here’s how to make sure that never happens:

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1. Stop logging every meaningless event. Use threat modeling to figure out the critical security events you need to track. Not all logs are created equal. Capture what matters, ignore the rest.
2. Manual log reviews? Gone. Deploy automated security monitoring and log analysis tools that scream when something’s off. Real-time detection isn’t optional anymore, it’s survival.
3. Align your logging with compliance standards. Not because regulators said so, but because it forces you to be thorough. PCI DSS, GDPR, SOC 2, master them.

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Here’s what you need to do right now:

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1. Run a security architecture review to spot gaps in your current logging setup.
2. Deploy cloud security automation to continuously monitor and analyze logs without burning out your team.
3. Integrate logs with your SIEM to level up visibility and threat detection.

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Attackers aren’t waiting for you to get your act together.

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If your logs aren’t helping you fight back in real time, then what are they even doing?

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Fix it now. Or deal with the breach later.

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Take control of security in 2025 (or watch it burn)

As a leader, the responsibility is squarely on your shoulders. You set the tone. You decide whether your organization is ahead of threats or scrambling in damage control. And in 2025, the threats are only multiplying, getting smarter, and hitting harder.

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You can’t sit still anymore.

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You need to be the leader who moves first. The one who doesn’t wait for a breach to realize the AI powering your products is also exposing them. The one who doesn’t assume customers understand the security features you quietly rolled out. The one who doesn’t find out too late that your logs were nothing more than digital noise.

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You need to start being proactive. It’s the difference between leading the market and being tomorrow’s news headline.

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So, this is it. No more waiting for perfect timing. 

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Take a hard look at how your teams are securing AI. Start talking to your customers about how you’re protecting them. Fix your broken logging and monitoring before it’s too late.

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This is the year to stop reacting and start dominating.

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Because if you don’t own your security now, someone else will. And they won’t be asking permission.